
INTUITIVE Merchandising for New and Used Inventory
We live in a tech driven world and automotive inventory management tools are vital to the success of your car dealership. DealerMark Solutions offers advanced inventory management tools that will help you track your inventory and effectively forecast sales. This allows you to ensure that you have the right inventory to match prospects’ demands and convert them to customers.
We help dealers merchandise and distribute their inventory from one unified platform and seamlessly push this information to their own website and all of their third-party advertising sources. LotMark helps you save time and sell more cars by getting inventory out of your system and in front of online shoppers.
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Inventory Merchandising
Vehicle Distibutions
Photo & Video Syncing

One Platform to Merchandise and Distribute Your Inventory
IOL collects data from many sources for each vehicle and protects your changes from being overwritten
Automatically Generated Powerful Vehicle Descriptions
Drive more dealership visits with option-specific used car descriptions that capture the imagination of online shoppers, helping them see themselves behind the wheel. PowerWriter generates them for you automatically, giving your inventory engaging, eye-catching content with less work from you.


Price Your Inventory to Move
Knowledge is POWER! Compare your inventory prices to the current internet listing price of more than 3 million vehicles nation wide, with integrated Kelly Blue Book values. Use this feature to see how corresponding vehicles are priced on the Internet.
Expand or Narrow Your Search By:
- Exact Trim Level
- Selling Price, MSRP or Internet Price
- New or Used Vehicles
- Distance from your location
- Days in stock
- Vehicle mileage
Pricing Analysis Tool Features:
- See the volatility of your pricing based on a ranking system
- Fully interactive, informative and simple to use
- Track sales trends with a 12 month history report
- Predict future pricing changes with a vehicle depreciation graph
- View market comparisons of your vehicles in real time
LotMark Add-Ons





LotMark Essentials
- Unlimited Vehicle Distribution
- Window Stickers / Buyers Guides
- Photocaster
- PowerWriter Used Car
- Enhanced Image Overlays
- Pricing Matrix
- ADESA and Ally SmartAuction Integration
- CARFAX / AutoCheck Integration
- Open Recall Integration*
- Near-Time Network (Autotrader & Kelley Blue Book)
LotMark Pro
- Unlimited Vehicle Distribution
- Window Stickers / Buyers Guides
- Photocaster
- PowerWriter Used Car
- Enhanced Image Overlays
- Pricing Matrix
- ADESA and Ally SmartAuction Integration
- CARFAX / AutoCheck Integration
- Open Recall Integration*
- Near-Time Network (Autotrader & Kelley Blue Book)
- Near-Time Network (Cars.com)
- PowerWriter Next
- DigitalLot
- RepGauge
- Aviary Photo Editor
- PowerView
- New Car Merchandising
LotMark Ultimate
- Unlimited Vehicle Distribution
- Window Stickers / Buyers Guides
- Photocaster
- PowerWriter Used Car
- Enhanced Image Overlays
- Pricing Matrix
- ADESA and Ally SmartAuction Integration
- CARFAX / AutoCheck Integration
- Open Recall Integration*
- Near-Time Network (Autotrader & Kelley Blue Book)
- Near-Time Network (Cars.com)
- PowerWriter Next
- DigitalLot
- RepGauge
- Aviary Photo Editor
- PowerView
- New Car Merchandising
- SnapLot
- Kelley Blue Book Merchandising
- Chrome Image Gallery
* Only available for used cars and requires a Carfax Advantage account.
The fastest way to grow your dealership.
Streamline used car sales and marketing processes with proactive tools powered to manage leads, inventoroy, and customer experience.


