AUTOMOTIVE SALES AND MARKETING TRAINING FOR INDEPENDENT DEALERS
Dealer Mark Solutions Sales and Marketing Training will get your current and new sales team up to speed quickly with the latest and most innovative digital and conventional automotive techniques.
Our curriculum addresses a multitude of topics, focusing on all forms of sales, special finance and BDC.
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Business Development (BDC)
Appointment setters play a critical role as they act as the tip of the sword. These individuals are charged with making 120 outbound calls a day utilizing a script to generate internet sales leads and setting sales appointments. DealerMark will provide detailed instructions on the following:
- Input/maintain information captured during phone calls into a CRM software.
- Organize workflow to meet department timeframes.
- Keep track of daily calls, emails and appointments.
- Handle and resolve customer complaints.
- Direct requests and unresolved issues to management.
- Facilitate communication between internal departments.
- Quantify daily tasks into comprehensive recaps.
If you want to sell more cars, more often, and more profitably, DealerMark is the best choice for you!
What you say to your prospective customer is important! Your prospect can’t see you while you’re on the phone, so they are only getting to know you through your voice and phone skills. With DealerMark, you will be given expertly designed word tracks that will teach you how to present yourself through phone calls. It is important for you to sound professional and educated while speaking with a prospective customer, and by practicing your scripts, you will be a phone master! In addition to successful scripts, DealerMark has over 70 objections and rebuttals! With DealerMark, you will never have to stumble over your words, question the strength of your answers, or struggle to find something to say. Start practicing with us today!
CRM Data Mining
Sales managers are the people responsible for leading and coaching a team of salespeople. A sales manager’s tasks often include assigning sales territories, setting quotas, mentoring the members of their sales team, assigning sales training, building a sales plan, and hiring and firing salespeople. In large companies, sales quotas and plans are typically established at the executive level and a manager’s main responsibility is to see to it that her salespeople meet those quotas. DealerMark has a curriculum specifically tailored to train and equip this critical role in your dealership.
DealerMark will show you and your dealership the tactics and techniques you will need to utilize in order to better serve your special finance customers. Special Finance customers need a bit more attention, and thought in order to provide them with the best financing options. We want to make sure that your customers get the most out of your dealership. So let us evaluate a customized action plan filled with the proper techniques to ensure that you are giving your special finance customers exactly what they need and more!
Finance managers are charged with overseeing one of the most important profit centers in any dealership. These managers have responsibilities to both the dealership as well as to the customer. Having a thorough understanding of the following ensures ultimate success:
- Controlling the sale
- Generating profit
- Controlling the funds
- Complete the required paperwork
- Train and motivate
- Monitor performance
DealerMark will help find and screen potential candidates as well as provide the tools to effectively master the core elements of a Finance manager. If you want to sell more cars, more often, and more profitably, DealerMark is the best choice for you!
The following list represents a few of the critical skills required to excel in this position
- Positive Attitude
- Organizational Ability
- Technology Skills
- Good Listening Skills
DealerMark is equipped to screen, select and train this critical frontline employee.
We’ll Get Your Dealership On-Track In Four Easy Steps
1. ROI Assessment
We assess the performance of the returns from your department’s investments.
2. Structure Evaluation
We evaluate KEY areas of your department; People, Products, Process, Promotions.
3. SWOT Analysis
We utilize the SWOT matrix to evaluate the best approach for your dealerships strategy.
4. Action Plan
This process helps focus ideas & aid decision-making by providing & actionable next steps.