The DealerMark Blog


Hiring Successful Auto Sales People

The key to hiring successful automotive sales people in today's digital marketplace, is to look toward the future and not in the past. The skill set for a successful sales person nowadays, is much different than it was 10 or even 5 years ago. A strong grasp of...

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E-A-G-L-E-S Eagles Predictions, Go! Comment and share your score predictions. On Your Mark, Get set, Go! #FlyEaglesFly #Superbowlpredictions

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Do I need a BDC?

If you currently have a high performing BDC, then you understand the importance of response time, contact ratio, lead to appointment ratio, etc. If you don't have a BDC and you don't have the resources to start one, you still have options. First, change the mindset of...

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You Only Get One 1st Impression

Why is it a badge of honor for many car dealers to make their customers wait? How many times do you let prospects stroll unattended on the lot for minutes,  many times getting back in their car without ever being approached? Or, they arrive in the showroom and are...

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Today's car buyers are smarter and more informed than ever before. Their "BS" detector is always on high alert.  Keep this in mind when developing your marketing strategies. The "Bait and Switch", telling a prospect a car is available when it was sold last week,...

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Online Pricing Strategies

Most dealers are aware of the many market based pricing tools that are readily available to help them price their pre-owned cars competitively in their specific markets. However, many dealers still fall into the same pricing patterns and stubbornly cling to the old...

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