Do I need a BDC?

Do I need a BDC?

If you currently have a high performing BDC, then you understand the importance of response time, contact ratio, lead to appointment ratio, etc. If you don’t have a BDC and you don’t have the resources to start one, you still have options. First, change...
Transparency

Transparency

Today’s car buyers are smarter and more informed than ever before. Their “BS” detector is always on high alert.  Keep this in mind when developing your marketing strategies. The “Bait and Switch”, telling a prospect a car is available...