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The Latest from the DealerMark Blog
What’s new and happening around the automotive world.
Today's car buyers are smarter and more informed than ever before. Their "BS" detector is always on high alert. Keep this in mind when developing your marketing strategies. The "Bait and Switch", telling a prospect a car is available when it was sold last week,...read more
Most dealers are aware of the many market based pricing tools that are readily available to help them price their pre-owned cars competitively in their specific markets. However, many dealers still fall into the same pricing patterns and stubbornly cling to the old...read more
Why is it a badge of honor for many car dealers to make their customers wait? How many times do you let prospects stroll unattended on the lot for minutes, many times getting back in their car without ever being approached? Or, they arrive in the showroom and are...read more